EstatePass
Practice Of Real EstateAdvertising_requirementsMEDIUM

Under Utah law, what is required for a licensee to advertise real estate services on social media?

Correct Answer

B) The advertisement must include the licensee's name, license number, and the brokerage name as registered with the Division of Real Estate

Under Utah Admin. Code R162-2f-401h, all advertising by a licensee — including social media — must include the licensee's name, license number, and the name of the brokerage as registered with the Division of Real Estate. A licensee may not advertise solely under their personal name without identifying their brokerage affiliation and license number. This ensures consumers can verify the licensee's credentials and identify the responsible brokerage.

Answer Options
A
No rules apply to social media advertising
B
The advertisement must include the licensee's name, license number, and the brokerage name as registered with the Division of Real Estate
C
Only the agent's personal name is required
D
Social media advertising is prohibited for Utah licensees

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Related Topics & Key Terms

Related Topics:

blind advertising prohibitionprincipal broker supervisionUtah Division of Real Estate license lookupdigital marketing compliance

Key Terms:

R162-2f-401hsocial media advertisingbrokerage namelicense numberblind adDivision of Real Estate

Related Concepts

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Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.

Antitrust violations in real estate occur when competing brokerages or agents engage in practices that restrain trade, reduce competition, or harm consumers through collusion. These violations are governed by the Sherman Antitrust Act and can result in severe penalties.

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