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Practice Of Real EstateAdvertisingEASY

Under SC real estate advertising rules, all advertising by a licensee must include:

Correct Answer

B) The brokerage firm name as registered with SCREC

SC real estate regulations require that all advertising — including internet and social media — display the brokerage firm name exactly as it is registered with the SC Real Estate Commission (SCREC). The firm name must be readily apparent in all advertising. Individual agent names, phone numbers, and license numbers are not universally required in every advertisement, but the registered firm name is always mandatory.

Answer Options
A
The agent's personal phone number
B
The brokerage firm name as registered with SCREC
C
The property's tax assessed value
D
The commission rate being charged

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Related Topics & Key Terms

Related Topics:

SCREC advertising regulationsBroker-in-charge supervisionTeam advertising rulesSC Code of Regulations 36-1Internet advertising compliance

Key Terms:

advertising rulesregistered firm nameSCREC regulationsbrokerage identificationSC advertising compliance
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