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Under SC real estate advertising rules, all advertising by a licensee must include:

Correct Answer

D) The brokerage firm name as registered with SCREC

SC real estate regulations require that all advertising — including internet and social media — display the brokerage firm name exactly as it is registered with the SC Real Estate Commission (SCREC). The firm name must be readily apparent in all advertising. Individual agent names, phone numbers, and license numbers are not universally required in every advertisement, but the registered firm name is always mandatory.

Answer Options
A
The agent's personal phone number
B
The commission rate being charged
C
The property's tax assessed value
D
The brokerage firm name as registered with SCREC

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Related Topics & Key Terms

Related Topics:

SCREC advertising regulationsBroker-in-charge supervisionTeam advertising rulesSC Code of Regulations 36-1Internet advertising compliance

Key Terms:

advertising rulesregistered firm nameSCREC regulationsbrokerage identificationSC advertising compliance

Related Concepts

A tie-in arrangement is an illegal antitrust practice in which a seller conditions the purchase of one product or service on the buyer's agreement to purchase a separate product or service.

A trust account, also called an escrow account, is a separate bank account maintained by a broker to hold funds belonging to others, such as earnest money deposits, security deposits, or other client funds.

Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.

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