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Practice Of Real EstateAdvertising_regulationsMEDIUM

An agent tells a seller that the listing ad will say 'Won't last long -- priced below market!' The seller asks whether this constitutes illegal advertising. What is the BEST answer?

Correct Answer

C) It is puffing, which is generally permissible sales talk, as long as there are no specific material misrepresentations

Statements like 'won't last long' and 'priced below market' are subjective opinions or sales enthusiasm (puffing), which is generally permissible as long as no specific material facts are misrepresented.

Answer Options
A
It is illegal because it guarantees a quick sale
B
It violates Regulation Z trigger-term rules
C
It is puffing, which is generally permissible sales talk, as long as there are no specific material misrepresentations
D
It is a blind ad because it omits the seller's name

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Related Topics & Key Terms

Key Terms:

advertising_regulationspracticepuffingpermissible_advertising

Related Concepts

Commingling is the illegal act of mixing client funds with a broker's personal or business operating funds, while conversion is the unauthorized use of client funds for the broker's own benefit. Both are serious violations that can result in license revocation.

Commingling is the illegal act of mixing client trust funds with a broker's personal or business operating funds; conversion is the misappropriation of those funds.

Continuing education (CE) refers to the ongoing coursework that licensed real estate professionals must complete during each renewal cycle to maintain an active license. CE ensures agents stay current with changes in laws, regulations, and industry practices.

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