Practice Of Real EstateAdvertising_regulationsMEDIUM
An agent tells a seller that the listing ad will say 'Won't last long -- priced below market!' The seller asks whether this constitutes illegal advertising. What is the BEST answer?
Correct Answer
C) It is puffing, which is generally permissible sales talk, as long as there are no specific material misrepresentations
Statements like 'won't last long' and 'priced below market' are subjective opinions or sales enthusiasm (puffing), which is generally permissible as long as no specific material facts are misrepresented.
Answer Options
A
It is illegal because it guarantees a quick saleB
It violates Regulation Z trigger-term rulesC
It is puffing, which is generally permissible sales talk, as long as there are no specific material misrepresentationsD
It is a blind ad because it omits the seller's nameWhy This Is the Correct Answer
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Why the Other Options Are Wrong
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Related Topics & Key Terms
Key Terms:
advertising_regulationspracticepuffingpermissible_advertising
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