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Practice Of Real EstateAdvertising_regulationsEASY

An agent describes a property in an ad as 'the best home in the city with guaranteed appreciation.' The first part of that statement is opinion, while the second part is a factual claim. Which advertising concept distinguishes between the two?

Correct Answer

D) Puffing versus misrepresentation

Puffing is subjective opinion or sales talk that a reasonable person would not take as fact, such as 'the best home.' Guaranteeing appreciation crosses into misrepresentation because it is a factual claim that cannot be assured.

Answer Options
A
Blind ad
B
Trigger terms under Regulation Z
C
Team advertising with required broker identification
D
Puffing versus misrepresentation

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Key Terms:

advertising_regulationspracticepuffingmisrepresentation
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