An agent describes a property in an ad as 'the best home in the city with guaranteed appreciation.' The first part of that statement is opinion, while the second part is a factual claim. Which advertising concept distinguishes between the two?
Correct Answer
D) Puffing versus misrepresentation
Puffing is subjective opinion or sales talk that a reasonable person would not take as fact, such as 'the best home.' Guaranteeing appreciation crosses into misrepresentation because it is a factual claim that cannot be assured.
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Related Topics & Key Terms
Key Terms:
Related Concepts
Florida brokers are required to maintain transaction records and escrow records for a minimum of five years.
A tie-in arrangement is an illegal antitrust practice in which a seller conditions the purchase of one product or service on the buyer's agreement to purchase a separate product or service.
A trust account, also called an escrow account, is a separate bank account maintained by a broker to hold funds belonging to others, such as earnest money deposits, security deposits, or other client funds.
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In Wyoming real estate practice, an associate broker or salesperson is not associated with a responsible broker at renewal. What should the licensee remember?
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