The 'Smith Home Team,' a sales unit working under the supervising broker ABC Realty, places a Facebook ad showcasing one of its luxury listings. The ad prominently features the team's logo, the lead agent's photograph, and the team's tagline. State licensing law, however, requires that any ad placed by the team must also display ABC Realty's name as the supervising broker. If the team omits ABC Realty's identification, both the team and ABC Realty face regulatory exposure — even though the team's own branding is otherwise accurate. Which advertising rule did the regulator apply when reviewing the ad?
Correct Answer
D) Team advertising with required broker identification
The rule requires that any advertisement run by the team display ABC Realty as the supervising broker — protecting consumers' ability to identify the licensed entity ultimately accountable for the transaction. That rule is team advertising with required broker identification.
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