The 'Smith Home Team' operates under supervising broker ABC Realty. The team places a Facebook ad for one of its listings featuring only the team's logo, the team's tagline and the lead agent's photograph. Under real estate advertising rules, what is the defect in the ad?
Correct Answer
B) It omits the name of the supervising broker
Advertising rules require an ad placed by a team or an individual licensee to identify the brokerage that supervises them, so a consumer can tell which licensed firm is accountable for the ad. The team's own branding may be entirely accurate and the ad still fails because ABC Realty's name is absent. Social media ads are treated like print and broadcast ads for this purpose, and both the team and the supervising broker carry exposure for the omission.
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Related Topics & Key Terms
Key Terms:
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