Research Update
marketingDecember's market data is here! Is now the right time to buy or sell?
- 1
Existing-Home Sales Increased in December
Sales rose 5.1% month-over-month, showing market momentum.
- 2
Pending Home Sales Declined Slightly
A 9.3% monthly decrease indicates potential cooling.
- 3
Housing Affordability Improved in November
The index rose to 108.4, easing buyer financial strain.
- 4
First-Time Buyers Slightly Decreased
They represent 29% of buyers, down from previous months.
- 5
Cash Sales Remain Steady
28% of transactions were all-cash, showing consistent investment.
About This Marketing Resource
This marketing resource covers research update. Sales rose 5.1% month-over-month, showing market momentum. A 9.3% monthly decrease indicates potential cooling. The index rose to 108.4, easing buyer financial strain. They represent 29% of buyers, down from previous months. 28% of transactions were all-cash, showing consistent investment. Whether you're a new agent building your brand or an experienced professional looking for fresh content ideas, this free resource is designed to help you engage your audience and generate leads through educational content marketing.
Key Takeaways
- Existing-Home Sales Increased in December — Sales rose 5.1% month-over-month, showing market momentum.
- Pending Home Sales Declined Slightly — A 9.3% monthly decrease indicates potential cooling.
- Housing Affordability Improved in November — The index rose to 108.4, easing buyer financial strain.
- First-Time Buyers Slightly Decreased — They represent 29% of buyers, down from previous months.
- Cash Sales Remain Steady — 28% of transactions were all-cash, showing consistent investment.
How to Use This Content for Marketing
Post on Instagram Feed
Share the infographic as a carousel post or single image. Use 5-10 relevant hashtags like #realestatetips #homebuying #realtorlife to reach your target audience.
Share on LinkedIn
Post the infographic with a personal insight about the topic. LinkedIn favors educational content and your network of professionals will appreciate the value.
Add to Your Email Newsletter
Include the infographic in your weekly or monthly newsletter to educate clients and keep your brand top of mind.
Personalize Before Sharing
Sign in to add your photo, name, and contact information. Branded content builds recognition and makes it easy for potential clients to reach you.
Frequently Asked Questions
Is this research update infographic free to download?
Yes, all infographics and videos in EstatePass Content Studio are completely free. You can download, customize with your branding, and share them on any social media platform or marketing channel without any cost.
Can I add my own branding and contact information?
Absolutely. Sign in with your EstatePass account and your photo, name, phone number, and brokerage details will be automatically added to every infographic you download. This creates professional, branded content that helps potential clients reach you.
What social media platforms are these designed for?
Our infographics are optimized for Instagram Feed, Stories, Facebook, LinkedIn, and Pinterest. All content is designed to maximize engagement on each platform.
What file format will I receive when downloading?
Infographics are downloaded as high-quality PNG files that work on all platforms. No editing or conversion needed.
How often is new real estate content added?
New infographics and videos are added weekly, covering trending real estate topics, seasonal market updates, buyer and seller education, and actionable agent marketing tips. Bookmark this page and check back regularly for fresh content.
Ready-to-Use Social Media Captions
Copy and paste these captions when sharing this content on social media. Customize them with your own voice for best results.
Instagram / Facebook
December's market data is here! Is now the right time to buy or sell? Existing-Home Sales Increased in December Save this post for later! 📌 #realestate #realtortips #homebuying #realestatetips #realtorlife
December's market data is here! Is now the right time to buy or sell? Here's what every agent and homebuyer should know: 1. Existing-Home Sales Increased in December 2. Pending Home Sales Declined Slightly 3. Housing Affordability Improved in November What would you add to this list? Share your thoughts below. 👇
Twitter / X
December's market data is here! Is now the right time to buy or sell? Existing-Home Sales Increased in December 🔗 Free infographic & video at EstatePass Content Studio
