What is Content Studio?

Content Studio transforms expert real estate articles into personalized videos, image carousels, and shareable content with your branding. It helps agents share valuable content while building their personal brand.

What types of content can I create?

You can create short-form videos, image carousels for Instagram/LinkedIn, infographics, and shareable links - all branded with your information.

How does the personalization work?

Your agent photo, logo, contact details, and brand colors are automatically added to all generated content. Viewers see your branding while consuming valuable real estate information.

Where does the content come from?

Content Studio uses professionally written real estate articles covering market insights, buyer tips, seller advice, and industry news. All content is vetted for accuracy.

Mortgage demand plummets 11% as 30-year fixed rate rises to 6.3%

social-media

Source

Rates rising, demand falling - what agents need to know now

AI-Generated Infographic

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Mortgage demand plummets 11% as 30-year fixed rate rises to 6.3%

Key Points

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1
Mortgage demand drops 11%
Weekly applications fell 10.9% as 30-year fixed rates hit 6.3%
2
Refinance activity reverses
Refi applications plummeted 27% for conventional loans, down 19% overall
3
Purchase market remains resilient
Purchase applications stayed steady, up 12% year-over-year with FHA/VA growth
4
ARMs lose ground
Adjustable-rate mortgage share fell to 8% as rates jumped to 5.65%

About This Social-media Resource

This social-media resource covers mortgage demand plummets 11% as 30-year fixed rate rises to 6.3%. Weekly applications fell 10.9% as 30-year fixed rates hit 6.3% Refi applications plummeted 27% for conventional loans, down 19% overall Purchase applications stayed steady, up 12% year-over-year with FHA/VA growth Adjustable-rate mortgage share fell to 8% as rates jumped to 5.65% Whether you're a new agent building your brand or an experienced professional looking for fresh content ideas, this free resource is designed to help you engage your audience and generate leads through educational content marketing.

Key Takeaways

Mortgage demand drops 11% — Weekly applications fell 10.9% as 30-year fixed rates hit 6.3%
Refinance activity reverses — Refi applications plummeted 27% for conventional loans, down 19% overall
Purchase market remains resilient — Purchase applications stayed steady, up 12% year-over-year with FHA/VA growth
ARMs lose ground — Adjustable-rate mortgage share fell to 8% as rates jumped to 5.65%

How to Use This Content for Marketing

Post on Instagram Feed

Share the infographic as a carousel post or single image. Use 5-10 relevant hashtags like #realestatetips #homebuying #realtorlife to reach your target audience.

Share on LinkedIn

Post the infographic with a personal insight about the topic. LinkedIn favors educational content and your network of professionals will appreciate the value.

Add to Your Email Newsletter

Include the infographic in your weekly or monthly newsletter to educate clients and keep your brand top of mind.

Personalize Before Sharing

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Published March 19, 2026· Updated March 19, 2026

Frequently Asked Questions

Is this mortgage demand plummets 11% as 30-year fixed rate rises to 6.3% infographic free to download?

Yes, all infographics and videos in EstatePass Content Studio are completely free. You can download, customize with your branding, and share them on any social media platform or marketing channel without any cost.

Can I add my own branding and contact information?

Absolutely. Sign in with your EstatePass account and your photo, name, phone number, and brokerage details will be automatically added to every infographic you download. This creates professional, branded content that helps potential clients reach you.

What social media platforms are these designed for?

Our infographics are optimized for Instagram Feed, Stories, Facebook, LinkedIn, and Pinterest. All content is designed to maximize engagement on each platform.

What file format will I receive when downloading?

Infographics are downloaded as high-quality PNG files that work on all platforms. No editing or conversion needed.

How often is new real estate content added?

New infographics and videos are added weekly, covering trending real estate topics, seasonal market updates, buyer and seller education, and actionable agent marketing tips. Bookmark this page and check back regularly for fresh content.

Ready-to-Use Social Media Captions

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Instagram / Facebook

Rates rising, demand falling - what agents need to know now Mortgage demand drops 11% Save this post for later! 📌 #realestate #realtortips #homebuying #realestatetips #realtorlife

Rates rising, demand falling - what agents need to know now Here's what every agent and homebuyer should know: 1. Mortgage demand drops 11% 2. Refinance activity reverses 3. Purchase market remains resilient What would you add to this list? Share your thoughts below. 👇

Twitter / X

Rates rising, demand falling - what agents need to know now Mortgage demand drops 11% 🔗 Free infographic & video at EstatePass Content Studio