Courted: 16% of agents changed brokerages in 2025, but ‘trading up’ doesn’t equal more sales volume
marketingWhy growing your brokerage isn't just about hiring more agents.
- 1
Agent Churn Remains Stable
16% of agents changed brokerages in 2025, maintaining a consistent trend since 2020.
- 2
Quality Over Quantity
Top brokerages lost 46% more productive agents than they recruited, highlighting the importance of agent quality.
- 3
Net Growth is Minimal
Despite recruiting more agents, top brokerages saw only 1.8% net sales volume growth.
- 4
Retention is Key
Regional brokerages with strong office footprints outperformed virtual ones in retention, with some losing just 2-5% of sales volume.
- 5
Future Focus on Profitability
Brokerages will shift focus from recruiting volume to measuring net recruited profit per agent.
About This Marketing Resource
This marketing resource covers courted: 16% of agents changed brokerages in 2025, but ‘trading up’ doesn’t equal more sales volume. 16% of agents changed brokerages in 2025, maintaining a consistent trend since 2020. Top brokerages lost 46% more productive agents than they recruited, highlighting the importance of agent quality. Despite recruiting more agents, top brokerages saw only 1.8% net sales volume growth. Regional brokerages with strong office footprints outperformed virtual ones in retention, with some losing just 2-5% of sales volume. Brokerages will shift focus from recruiting volume to measuring net recruited profit per agent. Whether you're a new agent building your brand or an experienced professional looking for fresh content ideas, this free resource is designed to help you engage your audience and generate leads through educational content marketing.
Key Takeaways
- Agent Churn Remains Stable — 16% of agents changed brokerages in 2025, maintaining a consistent trend since 2020.
- Quality Over Quantity — Top brokerages lost 46% more productive agents than they recruited, highlighting the importance of agent quality.
- Net Growth is Minimal — Despite recruiting more agents, top brokerages saw only 1.8% net sales volume growth.
- Retention is Key — Regional brokerages with strong office footprints outperformed virtual ones in retention, with some losing just 2-5% of sales volume.
- Future Focus on Profitability — Brokerages will shift focus from recruiting volume to measuring net recruited profit per agent.
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Why growing your brokerage isn't just about hiring more agents. Agent Churn Remains Stable Save this post for later! 📌 #realestate #realtortips #homebuying #realestatetips #realtorlife
Why growing your brokerage isn't just about hiring more agents. Here's what every agent and homebuyer should know: 1. Agent Churn Remains Stable 2. Quality Over Quantity 3. Net Growth is Minimal What would you add to this list? Share your thoughts below. 👇
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Why growing your brokerage isn't just about hiring more agents. Agent Churn Remains Stable 🔗 Free infographic & video at EstatePass Content Studio
