EstatePass

Google’s Real Estate Listings Could Reshape Lead Gen

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Google's changing the real estate game! Are you ready?

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Google’s Real Estate Listings Could Reshape Lead Gen
Key Points
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  • 1

    Google Tests Sponsored Property Cards

    Google is experimenting with showing for-sale homes directly in search results.

  • 2

    Lead Attribution Concerns Emerge

    Agents need to understand where leads from Google's module are routed and tracked.

  • 3

    Portal Competition Intensifies

    Google's move could impact the effectiveness of traditional real estate portals.

  • 4

    Monitor Lead Sources Carefully

    Track how leads from Google Search are labeled in your CRM.

  • 5

    Stock Market Reacts Negatively

    Real estate portals' shares dropped significantly after the announcement.

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