Free Seller Counseling Market Report Generator (2026)

For most markets, 3-6 months of data provides the best balance of accuracy and relevance. In rapidly changing markets, focus on the most recent 90 days. For luxury or unique properties with fewer comparables, you may need to extend to 12 months to gather sufficient data points.

Sellers primarily care about recent sale prices of comparable homes, average days on market, and list-to-sale price ratios. These metrics directly impact their pricing expectations and timing decisions. Include absorption rates and inventory levels to provide context on market conditions and competition.

Include both for a complete picture. Sold properties establish market value, while active listings show current competition and help set realistic pricing expectations. The combination helps sellers understand both what buyers have paid recently and what they're currently choosing from in the market.

Be transparent and educational rather than discouraging. Frame market challenges as opportunities for strategic pricing and positioning. Show how properly priced homes still sell even in slower markets, and present your marketing plan as the solution to overcome current market headwinds.

Start with a 0.5-mile radius in urban areas or the immediate subdivision in suburban markets. Expand only if you need more data points or if the property has unique features. Always prioritize proximity and similarity over simply gathering more data from distant or dissimilar properties.

Add custom insights and annotations rather than just raw data dumps. Include your professional interpretation of trends, highlight opportunities sellers might miss, and provide actionable recommendations. Use professional design and visualization to make complex data accessible and impressive to homeowners.