A Florida licensee working with a customer in a no brokerage relationship:

Fiduciary duties — including loyalty, confidentiality, obedience, disclosure, and accounting — are exclusively owed in a single agency relationship under Florida law, not in a no brokerage relationship where no representation exists.

Confidentiality is a duty associated with single agency or transaction brokerage relationships in Florida; in a no brokerage relationship, the licensee has no duty to keep the customer's information confidential, which is one reason savvy customers sometimes prefer full representation.

Representing the customer's interests is the hallmark of a single agency relationship, not a no brokerage relationship; in a no brokerage scenario, the licensee explicitly does not represent the customer and owes no advocacy duties whatsoever.