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When taking a listing, it is appropriate for the broker to:

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Question & Answer

Review the question and all answer choices

A

take the listing at whatever price the owner requires without discussion.

Option A is incorrect because brokers have a duty to counsel sellers on appropriate pricing, not simply accept any price without discussion. This abdicates the broker's professional responsibility to provide competent advice.

B

raise the owner’s asking price to include the commission and an additional amount for negotiation.

Option B is incorrect because artificially inflating the asking price to include commission and negotiation room is unethical and potentially fraudulent. Brokers must not misrepresent property values to benefit themselves.

C

take a listing at a price that is significantly higher than that suggested by a competitor.

Correct Answer
D

ask questions to determine the seller’s reason for listing.

Option D is incorrect because determining the seller's reason for listing is actually appropriate and recommended practice. Brokers should ask questions to understand the seller's motivations, timeframe, and needs to better serve them and market the property effectively. This helps establish realistic expectations and build rapport, which is essential for a successful client relationship.

Why is this correct?

Option C is correct because brokers maintain professional independence and can set their own pricing strategies, including recommending prices higher than competitors, as long as they remain truthful and don't misrepresent facts. This demonstrates the broker's expertise and confidence in their market analysis.

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