EstatePass
Free Tool

Open House Follow-Up Sequence

Convert more open house visitors into clients with proven email and text sequences. Personalize templates and copy them directly into your CRM or email.

Personalize Your Sequence
Fill in these fields to customize all templates
D0
Same Day: Same-day thank you
Subject: Great meeting you at [Property Address] today!
Hi [First Name],

It was wonderful meeting you at the open house at [Property Address] today! I hope you enjoyed touring the home.

I noticed you seemed particularly interested in [specific feature they mentioned]. This home definitely has some great features that are hard to find in this market.

If you have any questions about the property, the neighborhood, or the buying process in general, I'm here to help. No pressure at all - just here as a resource for you.

Would you like me to send you the full property details and disclosure documents?

Best regards,
[Your Name]
[Your Phone]
[Your Email]

P.S. If this particular home isn't the perfect fit, I'd be happy to set up a search for similar properties that match what you're looking for.
D2
Day 2: Gentle follow-up
Subject: Still thinking about [Property Address]?
Hi [First Name],

I wanted to follow up after your visit to [Property Address] on [Open House Date].

Since then, the property has received [X showings/good interest], and I wanted to make sure you had a chance to consider it before any offers come in.

Here are a few things about the home you might not have noticed:
• [Unique feature 1]
• [Unique feature 2]
• [Unique feature 3]

If you'd like to schedule a private showing to take another look, I can arrange that at your convenience. Sometimes a second viewing helps you really envision living there.

Let me know if you have any questions!

Best,
[Your Name]
[Your Phone]
D5
Day 5: Qualify interest level
Subject: Quick question about your home search
Hi [First Name],

I hope you're doing well! I'm following up one more time about [Property Address].

I'm curious - are you:
□ Still interested in this property
□ Looking for something different (different area, size, price range)
□ Just browsing for now
□ Already working with another agent

Whatever your situation, I'm happy to help. If this home wasn't quite right, I'd love to know what would be - I might have something coming up that's perfect for you.

Just hit reply and let me know. Even a one-word answer helps!

Thanks,
[Your Name]
D10
Day 10: Provide value, stay top of mind
Subject: [Property Address] Update + New Listings
Hi [First Name],

Quick update on [Property Address]: [Status update - still available/under contract/price reduced]

I also wanted to share a few new listings that just hit the market that you might like:

🏠 [Similar Property 1 - Address, Price, Key Features]
🏠 [Similar Property 2 - Address, Price, Key Features]
🏠 [Similar Property 3 - Address, Price, Key Features]

Would any of these be worth a look? I can set up showings this week if you're interested.

Also, I'm happy to set up automatic alerts so you're the first to know when new homes matching your criteria come on the market. Just let me know your preferences.

Best,
[Your Name]
[Your Phone]
D21
Day 21: Long-term nurture
Subject: Market update for [Neighborhood/City]
Hi [First Name],

I hope you're doing well! I wanted to share a quick market update for [Neighborhood/City]:

📊 Market Snapshot:
• Average home price: $[X]
• Days on market: [X] days
• Homes sold last month: [X]
• Trend: [Buyer's/Seller's/Balanced] market

What this means for buyers: [Brief insight]

If you're still considering buying in the area, now might be [a good time because... / worth waiting because...].

I'm always happy to chat about your real estate goals - no obligation. Just reply to this email or give me a call anytime.

Best,
[Your Name]
[Your Phone]

P.S. Know anyone else who's thinking about buying or selling? I'd appreciate any referrals!
D45
Day 45: Re-engagement
Subject: Checking in - how's your home search going?
Hi [First Name],

It's been a few weeks since we met at [Property Address], and I wanted to check in.

How's your home search going? Are you:
• Still actively looking?
• Taking a break for now?
• Already found something?

Whatever your situation, I'm here to help when you're ready. Real estate is all about timing, and there's no pressure from me.

If you're still in the market, I'd love to hear what you're looking for. Things change, and maybe I can find you something even better than what you originally had in mind.

Feel free to reach out anytime.

Best,
[Your Name]
[Your Phone]

How It Works

Convert open house visitors into clients with a proven follow-up system

1. Enter Visitor Info

Add your open house visitor details and contact information. The tool automatically personalizes every template with their name, the property address, and your agent details.

2. Choose Your Sequence

Select from 6 professionally-written email templates and 4 text message scripts. Use the timeline view to see your complete 45-day nurture campaign at a glance.

3. Copy and Send

One-click copy any template directly into your CRM, email client, or text messaging app. Follow the recommended timing for each touchpoint to maximize conversions.

Frequently Asked Questions

Everything you need to know about open house follow-up best practices

Why Open House Follow-Up Matters for Real Estate Agents

Open houses are one of the most effective lead generation activities for real estate agents, but the real work begins after the event ends. Studies consistently show that 80% of sales require five or more follow-up contacts, yet 44% of salespeople give up after just one follow-up. For real estate agents, this represents a massive opportunity: by implementing a systematic open house follow-up sequence, you can convert more visitors into clients while your competition lets valuable leads slip away.

The psychology behind effective follow-up is simple but powerful. Open house visitors are actively thinking about buying a home - they took time out of their day to visit a property. Within hours of leaving, they're comparing what they saw, discussing options with family members, and often visiting competing properties. A timely, personalized follow-up positions you as attentive, professional, and genuinely interested in helping them find their perfect home. The agents who master follow-up consistently outperform those who rely solely on new lead generation.

Our open house follow-up sequence is designed based on proven conversion psychology and real estate best practices. The timing of each touchpoint is strategic: same-day follow-up captures immediate interest, day 2-5 messages address common objections and provide urgency, while later touchpoints nurture long-term prospects and demonstrate ongoing value. By combining both email and text message templates, you can reach prospects through their preferred communication channel and maintain consistent contact without overwhelming them.

Whether you're a new agent building your client base or an experienced professional looking to systematize your lead nurturing, these templates save you hours of writing while following proven conversion strategies. Simply personalize the templates with your visitor's information, copy them into your CRM or email client, and let the sequence work its magic. Track your open and response rates, refine your messaging over time, and watch your open house conversion rates improve dramatically.