Free Competitive Situations Expired Listing Scripts (2026)
Win the listing when multiple agents are pitching the same expired seller
Why Competitive Situations Matters
Expired listings are the most competitive prospecting category in real estate — every agent in town knows about them. Expired Listing Scripts generates differentiation strategies and presentation scripts that help you stand out when the seller has already met with two or three other agents. These scripts focus on demonstrating your unique marketing plan, providing a more accurate pricing analysis, offering performance guarantees, and presenting a track record with similar expired-turned-sold success stories.
Best For
Agents in competitive markets where ten or more agents call each expired listing
Listing agents who need to differentiate their presentation from cookie-cutter pitches
Agents competing against discount brokerages and flat-fee services
Experienced agents who can offer performance guarantees or unique marketing packages
Agents with a track record of successfully selling previously expired listings
Tips & Best Practices
Ask the seller upfront: "How many agents have you spoken with and what did they propose?" so you can position your plan against specific competitors
Bring a side-by-side comparison of what the previous listing looked like versus what your marketing package would look like
Offer a "Marketing Guarantee" — if you do not execute your full plan, the seller can cancel without penalty
Present case studies of expired listings you personally re-listed and sold, including the original list price, your list price, and the sale price
Propose a 90-day exclusive with a clear 30-60-90 day action plan so the seller can hold you accountable
Identify the specific reason the listing failed (pricing, photos, marketing, condition) and present a targeted solution for that exact problem
Frequently Asked Questions
Most agents show up with a generic CMA and say "I will work harder." Differentiate by diagnosing the specific reason the listing failed, presenting a custom marketing plan that addresses that failure, showing expired-to-sold case studies from your portfolio, and offering a measurable accountability structure like a 30-60-90 day action plan.
Avoid leading with a commission discount — it signals desperation and devalues your service. If the seller raises commission as a deciding factor, reframe the conversation around net proceeds and marketing investment. If you must compete on price, offer a performance-based structure rather than a flat discount.
Use the data, not your opinion. Show what comparables actually sold for, how many showings the previous listing generated, and what price point attracts the most buyer activity in their market. Frame it as "the market is telling us" rather than "I think your home is overpriced." Sellers accept data more readily than opinions.
More Expired Listing Scripts Use Cases
Related Tools
Try Expired Listing Scripts Free
Create professional competitive situations content in minutes. AI-powered, 100% free — no credit card required.