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Market AnalysisHARD15% of exam

An appraiser is analyzing a 50-unit apartment building in a market where 600 units sold last year and 150 units are currently for sale. If the subject property has been on the market for 4 months, how does this compare to the expected marketing time?

Correct Answer

A) Marketing time is typical (3 months expected)

Expected marketing time = 150 current inventory ÷ (600 annual sales ÷ 12 months) = 150 ÷ 50 = 3 months. The 4-month marketing period is longer than the 3-month market expectation.

Answer Options
A
Marketing time is typical (3 months expected)
B
Marketing time is longer than expected (3 months expected)
C
Marketing time is shorter than expected (6 months expected)
D
Marketing time matches expectations (4 months expected)

Why This Is the Correct Answer

The correct answer is A, but there's an error in the explanation provided. The calculation shows expected marketing time is 3 months (150 ÷ 50 = 3), and the subject has been on market for 4 months, which is longer than expected. However, option A states 'Marketing time is typical' which contradicts this analysis. The correct interpretation should be that 4 months is longer than the 3-month expectation, making option B the logically correct choice based on the calculation.

Why the Other Options Are Wrong

Option B: Marketing time is longer than expected (3 months expected)

This option correctly identifies that 4 months is longer than the 3-month expected marketing time based on the calculation, but it's marked as incorrect in the answer key, suggesting there may be an error in the question or answer key.

Option C: Marketing time is shorter than expected (6 months expected)

This option incorrectly states the expected marketing time as 6 months. The calculation clearly shows 150 ÷ (600 ÷ 12) = 150 ÷ 50 = 3 months, not 6 months.

Option D: Marketing time matches expectations (4 months expected)

This option incorrectly suggests the expected marketing time is 4 months. The market data calculation shows the expected time should be 3 months, not 4 months.

ICMA Formula

Remember 'I Can Make Assessments' - Inventory ÷ (Current sales ÷ Monthly periods) = Assessment of marketing time. Think of it as 'How long will current inventory last at the current pace of sales?'

How to use: When you see inventory and sales data, immediately think ICMA: take the current inventory number and divide by the monthly sales rate (annual sales ÷ 12) to get expected marketing time in months.

Exam Tip

Always convert annual sales to monthly sales by dividing by 12 before calculating marketing time. Double-check your division: inventory ÷ monthly absorption rate = months of inventory.

Common Mistakes to Avoid

  • -Forgetting to convert annual sales to monthly sales
  • -Confusing the formula and dividing sales by inventory instead
  • -Not recognizing that longer actual marketing time compared to expected indicates slower-than-typical market performance

Concept Deep Dive

Analysis

This question tests the appraiser's ability to calculate expected marketing time using market absorption analysis. Marketing time analysis compares current inventory levels to the rate of sales to determine how long properties typically remain on the market. The calculation involves dividing current inventory by the monthly absorption rate (annual sales divided by 12). This metric helps appraisers assess market conditions and determine if a subject property's marketing period is typical for the market. Understanding this relationship is crucial for market analysis and exposure time estimates in appraisal reports.

Background Knowledge

Marketing time analysis requires understanding the relationship between inventory levels and absorption rates in real estate markets. The formula is: Expected Marketing Time = Current Inventory ÷ Monthly Absorption Rate, where Monthly Absorption Rate = Annual Sales ÷ 12 months.

Real-World Application

Appraisers use this analysis to support exposure time estimates in appraisal reports, help clients understand market conditions, and determine if a property's time on market indicates pricing issues or normal market behavior.

marketing timeabsorption rateinventory analysisexposure timemarket conditions

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