Free New Listings Google Business Post (2026)

Standard posts remain visible for 7 days, while event posts (like open houses) stay up until the event date. To maintain consistent visibility, create fresh posts weekly or bi-weekly highlighting different property features or updates.

Yes, including the list price is highly recommended as it helps qualify serious buyers and improves click-through rates. You can display it prominently in the post text or image overlay for maximum impact.

Use 1200×900 pixels (4:3 ratio) or 1200×1200 pixels (1:1 square) for optimal display across both Google Search and Maps. Ensure images are under 5MB and in JPG or PNG format for best performance.

Create individual posts for each listing to maximize visibility and allow specific targeting. Each post gets its own impression opportunity in search results, and separate posts let you craft unique messaging for different property types and buyer personas.

GBP posts are completely free and appear organically in local search results, making them essential foundational marketing. They work best when combined with Google Ads for high-value listings, as posts build organic authority while ads provide immediate paid visibility and broader reach.

Not natively through Google, but many third-party tools and social media management platforms offer GBP post scheduling. This allows you to maintain consistent posting frequency even during busy periods or when managing multiple listings simultaneously.