Free Lofty (formerly Chime) Alternative for Real Estate Agents
Get AI-powered marketing, lead capture, and content tools — without the $449+/month all-in-one platform cost.
$449+/month
Lofty starts at $449/month for the Core plan ($5,988/year), with Premier at $700/month and Enterprise at $1,500/month. A nonrefundable $299 onboarding fee applies. Pricing varies by team size and is not publicly listed.
General-purpose tool · lofty.com
$0 / forever
All 60+ tools included free. No credit card required.
Built for real estate agents · estatepass.ai
Why Switch from Lofty (formerly Chime)?
Save $5,388–$18,000/year — EstatePass provides marketing and lead capture tools that cover key Lofty features at zero cost.
No opaque pricing or surprise fees — EstatePass is 100% free, transparent, and requires no onboarding fee.
Social media content tools with AI-powered post generation replace Lofty's built-in social marketing.
Lead capture forms and digital business cards provide lead gen without a $449/month CRM commitment.
Content studio creates branded videos, carousels, and social posts — matching Lofty's content marketing features.
60+ agent tools included — CMA reports, calculators, transaction tools, and more that Lofty charges premium pricing for.
Feature Comparison
| Feature | Lofty (formerly Chime) | EstatePass |
|---|---|---|
| Lead capture forms | ||
| Social media content creation | ||
| AI-powered content generation | ||
| Email templates | ||
| Digital business card | ||
| Content studio / branded content | ||
| Contact management / CRM | ||
| IDX website | ||
| Automated drip campaigns | ||
| Property flyer generator | ||
| Price | $449+/mo | 100% Free |
| Total agent tools | CRM + marketing | 60+ tools |
Free Tools That Replace Lofty (formerly Chime)
Lead Form Builder
Create custom lead capture forms for your website
Social Media Post Generator
Generate engaging listing posts for Instagram, Facebook, LinkedIn and Twitter
PopularContent Studio
Turn expert articles into personalized videos, image carousels, and share links with your branding
HotEmail Templates
Professional email templates for every real estate scenario
Digital Business Card
Create a professional digital business card with QR code
Frequently Asked Questions
EstatePass replaces Lofty's marketing and lead capture tools — social media content, lead forms, email templates, and branded content creation. For CRM features like contact management, IDX websites, and automated drip campaigns, you'd still need a dedicated CRM. But for most agents, EstatePass handles the marketing side for free.
Lofty starts at $449/month ($5,388/year) for the Core plan, plus a $299 onboarding fee. Enterprise plans reach $18,000/year. EstatePass is 100% free — even replacing just the marketing tools saves thousands annually.
Yes. EstatePass uses AI across multiple tools: AI-powered social media post generation, AI content studio, AI CMA reports, AI listing descriptions, and more. Unlike Lofty, all AI features are included free with no premium tier.
Lofty excels as an all-in-one CRM with IDX website, lead routing, and automated nurturing. But if you primarily need marketing and lead capture tools, EstatePass provides these free — saving $5,388+/year while adding 60+ additional tools.
EstatePass offers lead capture forms, open house sign-in sheets, digital business cards, home value landing pages, and buyer persona generators — all free. Lofty additionally offers paid ad management and IDX-based lead capture, which EstatePass does not.
Start Using EstatePass for Free
Join thousands of real estate agents who switched from Lofty (formerly Chime). 60+ free tools — no credit card, no trial, no catch.