An agency covered by the Privacy Act notes in its database which clients have a disability, and wants to target them with ads for accessible homes. What does APP 7 require?
Correct Answer
A) The clients' consent to using that sensitive information for marketing
Health information, including disability, is sensitive information under the Privacy Act. OAIC guidance on APP 7 says an organisation may use or disclose sensitive information for direct marketing only if the individual has consented to that use. This applies even where there is an existing relationship, and even if obtaining consent is impracticable.
Why This Is the Correct Answer
APP 7 allows sensitive information to be used for direct marketing only with consent.
Why the Other Options Are Wrong
Background Knowledge for Consumer Protection
Exam Tip for Consumer Protection
Common Mistakes to Avoid on Consumer Protection Questions
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A former landlord client writes asking an agency covered by the Privacy Act to stop sending marketing letters. Under OAIC guidance on APP 7, what applies?
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