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Consumer ProtectionDirect Marketing PrivacyMEDIUM

A former landlord client writes asking an agency covered by the Privacy Act to stop sending marketing letters. Under OAIC guidance on APP 7, what applies?

Correct Answer

D) Stop within a reasonable period, generally no more than 30 days, free

OAIC guidance on Australian Privacy Principle 7 says organisations must stop direct marketing within a reasonable period after a request and cannot charge for doing so. A reasonable period would generally be no more than 30 days, and it can be shorter, particularly for digital channels.

Answer Options
A
Stop within 5 working days, the same deadline as email unsubscribes
B
Stop only after the client pays a small fee to cover the admin cost
C
Keep sending, as past clients have an existing business relationship with it
D
Stop within a reasonable period, generally no more than 30 days, free

Why This Is the Correct Answer

APP 7 opt-outs take effect within a reasonable period, generally up to 30 days, at no charge.

Why the Other Options Are Wrong

Background Knowledge for Consumer Protection

Exam Tip for Consumer Protection

Common Mistakes to Avoid on Consumer Protection Questions

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