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A WA agent photographs a property for marketing. Which of the following practices would breach consumer protection laws?

Correct Answer

B) Digitally removing a neighbouring industrial building to misrepresent the view

Digitally altering photos to remove unfavourable features such as neighbouring buildings constitutes misleading and deceptive conduct under the Australian Consumer Law. While professional photography is acceptable, images must not misrepresent material aspects of the property.

Answer Options
A
Using professional lighting to make the rooms look brighter and more inviting
B
Digitally removing a neighbouring industrial building to misrepresent the view
C
Including a floor plan prepared by a qualified draftsperson, with measurements
D
Taking the photographs on a sunny day to show the property at its best

Why This Is the Correct Answer

Removing a real neighbouring building misrepresents a material feature of the property and its surroundings, which is misleading conduct.

Why the Other Options Are Wrong

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Related Topics & Key Terms

Key Terms:

misleading photographydigital manipulationproperty marketing
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