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A WA agent photographs a property for marketing. Which of the following practices would breach consumer protection laws?

Correct Answer

B) Digitally removing a neighbouring industrial building from the photo to misrepresent the view

Digitally altering photos to remove unfavourable features such as neighbouring buildings constitutes misleading and deceptive conduct under the Australian Consumer Law. While professional photography is acceptable, images must not misrepresent material aspects of the property.

Answer Options
A
Using professional lighting to enhance the appeal of rooms
B
Digitally removing a neighbouring industrial building from the photo to misrepresent the view
C
Including a floor plan that is prepared by a qualified draftsperson
D
Taking photos on a sunny day to show the property at its best

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Related Topics & Key Terms

Key Terms:

misleading photographydigital manipulationproperty marketing
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