A WA agent wants to use a testimonial from a previous client in their marketing material. What legal consideration applies?
Correct Answer
B) It must be genuine, used with consent, and not misleading about typical results
Under the Australian Consumer Law, testimonials used in marketing must be genuine, obtained with consent, and must not create a misleading impression about the agent's typical results or services. Using fabricated testimonials or selectively presenting atypical results would breach consumer protection laws.
Why This Is the Correct Answer
Under the ACL a testimonial must be genuine, used with the person's consent and must not suggest results that are not typical.
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