A WA agent wants to use a testimonial from a previous client in their marketing material. What legal consideration applies?
Correct Answer
B) The testimonial must be genuine, the agent must have consent, and it must not be misleading about the agent's typical results
Under the Australian Consumer Law, testimonials used in marketing must be genuine, obtained with consent, and must not create a misleading impression about the agent's typical results or services. Using fabricated testimonials or selectively presenting atypical results would breach consumer protection laws.
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