Referral Request Generator
Professional, non-awkward ways to ask for referrals. Turn happy clients into your best lead source with proven email, text, and phone templates.
Subject: Settling in at [Address]? Hi [Client Name], I hope you're settling in wonderfully at your new home! It was such a pleasure helping you find [Address] - I truly enjoyed working with you. Now that the dust has settled, I wanted to reach out with a quick favor. If you know anyone - friends, family, coworkers, neighbors - who might be thinking about buying or selling a home, I would be so grateful if you'd pass along my name. Real estate is a referral-based business, and the highest compliment I can receive is a referral from someone I've had the pleasure of working with. Of course, I'm always here if you have any questions about your new home or need recommendations for local services. Thank you again for trusting me with such an important decision! Warmly, [Your Name] [Your Phone] P.S. As a thank you for any referrals, I'd love to treat you to [coffee/dinner/gift card] - my way of saying thanks!
- Send within 2 weeks of closing while the experience is fresh
- Personalize with specific details about their home search
- Offer a small thank-you gift for referrals
- Keep it warm and genuine, not salesy
Subject: Happy Home Anniversary! 🏠 Hi [Client Name], Can you believe it's been a year since you moved into [Address]? Time flies! I hope your first year has been filled with wonderful memories. I still remember how excited you were when we found the perfect home for you. I'm reaching out because I'd love to hear how everything is going. Also, if you know anyone who might be looking to buy or sell in the coming year, I'd be honored if you'd think of me. My business is built on referrals from happy clients like you, and I'd be grateful for any introductions. As always, I'm here if you ever need anything related to your home or the local market. Here's to many more happy years at [Address]! Best, [Your Name] [Your Phone]
- Set calendar reminders for client anniversaries
- Include a small gift or card if budget allows
- Reference specific details about their purchase
- Offer a home value update as added value
Subject: Quick check-in from your favorite REALTOR 😊 Hi [Client Name], I was just thinking about you and wanted to check in! How are you enjoying [Address]? Have you tackled any fun projects? I also wanted to let you know - I have some buyers actively looking in [Neighborhood], so if you hear of anyone thinking about selling, they might have some motivated buyers ready to go! And of course, if any of your friends or family are thinking about making a move, I'd love the opportunity to help them the same way I helped you. No pressure at all - just wanted to stay in touch and make sure you're doing well! Talk soon, [Your Name] [Your Phone]
- Keep it light and friendly
- Share relevant market news for their area
- Mention active buyers to create urgency
- Don't be afraid to ask directly for referrals
Subject: A quick favor to ask Hi [Name], I hope you're doing well! I wanted to reach out because I'm working on growing my real estate business this year, and I could use your help. If you ever hear of anyone thinking about buying or selling a home - whether it's a friend, family member, coworker, or even someone you meet casually - I would be so grateful if you'd mention my name. Real estate is all about relationships and referrals, and having people like you in my corner means the world to me. I've attached my card, and please feel free to share my contact information with anyone who might need help with their real estate goals. Thank you so much for your support! Let me know if I can ever return the favor in any way. Cheers, [Your Name] [Your Phone]
- Send to your personal network periodically
- Be specific about what you're asking for
- Offer to reciprocate support for their business
- Include your contact card or link
How It Works
Choose Your Template
Select from email, text, or phone templates designed for different client relationships and timing.
Personalize Details
Add your client's name, property address, neighborhood, and your contact information.
Copy & Send
Copy the personalized template with one click and paste it into your email, text, or use it as a call script.
Frequently Asked Questions
Build Your Referral-Based Real Estate Business
Referrals are the foundation of every successful real estate career. Studies show that 82% of real estate transactions come from repeat and referral business. Yet many agents struggle with asking for referrals because it feels awkward or pushy. Our professionally crafted templates solve this problem.
The Art of Asking Without Being Awkward
The key to getting referrals is making the ask feel natural. Our templates are designed to lead with genuine care and connection before making any ask. By focusing on the relationship first, you position yourself as a trusted advisor rather than a salesperson looking for leads.
Multiple Channels, Maximum Reach
Different clients prefer different communication methods. Some love detailed emails, others prefer quick texts, and some appreciate a personal phone call. Our template library covers all three channels so you can match your approach to each client's preferences.
Timing is Everything
Knowing when to ask is just as important as knowing how. Our templates are organized by timing, from post-closing thank-yous to annual anniversary check-ins. Each includes pro tips on the best occasions to use that particular script for maximum effectiveness.
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