Google’s Real Estate Listings Could Reshape Lead Gen
marketingGoogle's changing the real estate game! Are you ready?
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Key Points
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- 1
Google Tests Sponsored Property Cards
Google is experimenting with showing for-sale homes directly in search results.
- 2
Lead Attribution Concerns Emerge
Agents need to understand where leads from Google's module are routed and tracked.
- 3
Portal Competition Intensifies
Google's move could impact the effectiveness of traditional real estate portals.
- 4
Monitor Lead Sources Carefully
Track how leads from Google Search are labeled in your CRM.
- 5
Stock Market Reacts Negatively
Real estate portals' shares dropped significantly after the announcement.
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