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Property MarketingAdvertising_regulationsEASY

Which advertising practice is prohibited under Australian consumer law for real estate marketing?

Correct Answer

C) Making false or misleading claims about the property's features or location

Making false or misleading claims about property characteristics violates Australian Consumer Law and can result in significant penalties. All advertising must be truthful and not likely to deceive potential buyers.

Answer Options
A
Using professional photography that accurately shows the property's features
B
Publishing a genuine price range supported by the agent's comparable sales evidence
C
Making false or misleading claims about the property's features or location
D
Listing the same property on several online portals at the same time

Why This Is the Correct Answer

False or misleading claims about a property breach the Australian Consumer Law: section 18 bans misleading or deceptive conduct in trade or commerce, and section 30 bans false or misleading representations in connection with the sale of land. The other practices are lawful when the content is accurate.

Why the Other Options Are Wrong

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Related Topics & Key Terms

Key Terms:

Australian Consumer Lawmisleading conductfalse claimsACCC penaltiesproperty marketing
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