Which advertising method is typically considered the most cost-effective for reaching the broadest audience in property marketing?
Correct Answer
B) Listings on major online property portals such as realestate.com.au
Online property portals provide the widest reach at relatively low cost, allowing detailed property information, multiple photos, and targeted searching capabilities that most property buyers now use as their primary research tool.
Why This Is the Correct Answer
Online property portals reach the largest pool of active buyers for a modest listing fee, and they carry full photo galleries, floor plans and searchable detail. Buyers now start their search online, so portal spend reaches people who are actually in the market.
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