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Which advertising method is typically considered the most cost-effective for reaching the broadest audience in property marketing?

Correct Answer

B) Online property portals like realestate.com.au

Online property portals provide the widest reach at relatively low cost, allowing detailed property information, multiple photos, and targeted searching capabilities that most property buyers now use as their primary research tool.

Answer Options
A
Newspaper classified advertisements
B
Online property portals like realestate.com.au
C
Television commercial advertising
D
Billboard and outdoor advertising

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Related Topics & Key Terms

Key Terms:

online property portalscost-effectivenessdigital marketingrealestate.com.auproperty marketing
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