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Which advertising method is typically considered the most cost-effective for reaching the broadest audience in property marketing?

Correct Answer

B) Listings on major online property portals such as realestate.com.au

Online property portals provide the widest reach at relatively low cost, allowing detailed property information, multiple photos, and targeted searching capabilities that most property buyers now use as their primary research tool.

Answer Options
A
Newspaper classified advertisements in the local weekend property liftout
B
Listings on major online property portals such as realestate.com.au
C
Television commercials run during the evening news in the local market
D
Billboards and outdoor signage placed along the area's main arterial roads

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Related Topics & Key Terms

Key Terms:

online property portalscost-effectivenessdigital marketingrealestate.com.auproperty marketing
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