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Property MarketingExpressions_of_interestMEDIUM

In an expressions of interest campaign, what is the agent's primary obligation regarding price guidance?

Correct Answer

B) Give honest price guidance that reflects the market evidence.

Agents must provide honest and reasonable price guidance based on comparable sales and market evidence, even in expressions of interest campaigns. They cannot avoid giving price guidance or provide misleading information to generate interest.

Answer Options
A
Give every inquirer one fixed asking price that cannot later be changed.
B
Give honest price guidance that reflects the market evidence.
C
Refuse to discuss price until written expressions of interest are received.
D
Refer every price inquiry to the vendor rather than answering it.

Why This Is the Correct Answer

Changing the sale method does not change the agent's duty not to mislead. Any price guidance in an EOI campaign must be honest and based on comparable sales and other market evidence.

Why the Other Options Are Wrong

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Related Topics & Key Terms

Key Terms:

expressions of interestprice guidancehonest guidancemarket evidencecomparable sales
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