To build an online profile, a new agent asks friends who have never used her services to post five-star reviews of her as their agent. How does the ACCC view this?
Correct Answer
B) As fake reviews, as they don't reflect genuine experiences
The ACCC's advertising and selling guide describes a fake review as one that does not reflect the genuinely held opinion of the author. Reviews from people who have not used the agent's services misrepresent the agent's track record and can be misleading conduct under the Australian Consumer Law.
Why This Is the Correct Answer
Reviews by people who never used the services are fake reviews.
Why the Other Options Are Wrong
Background Knowledge for Consumer Protection
Exam Tip for Consumer Protection
Common Mistakes to Avoid on Consumer Protection Questions
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An agency's website shows only positive reviews because staff delete genuine negative ones and trim criticism from mixed ones. What is the ACCC's position?
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