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Ethics & Fraudmedium17% of exam

An MLO notices that their company's marketing materials for jumbo loans are only distributed in high-income, predominantly white neighborhoods, while subprime product advertisements are concentrated in lower-income, minority areas. This marketing strategy would MOST likely constitute:

Correct Answer

B) Redlining in violation of the Fair Housing Act

Differential marketing of credit products based on the racial or ethnic composition of neighborhoods constitutes redlining under the Fair Housing Act and ECOA. Even if products are theoretically available to all borrowers, targeted marketing that steers certain groups toward specific products based on prohibited characteristics violates fair lending laws.

Answer Options
A
Acceptable target marketing based on income demographics
B
Redlining in violation of the Fair Housing Act
C
Legal product placement as long as all products are available to all borrowers
D
Permissible if the marketing reflects actual loan approval patterns

Why This Is the Correct Answer

Differential marketing of credit products based on the racial or ethnic composition of neighborhoods constitutes redlining under the Fair Housing Act and ECOA. Even if products are theoretically available to all borrowers, targeted marketing that steers certain groups toward specific products based on prohibited characteristics violates fair lending laws.

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