A mortgage company's marketing materials prominently feature families with children and use phrases like 'perfect for growing families.' The company primarily advertises in family-oriented publications. This marketing approach:
Correct Answer
B) Violates fair housing laws by discouraging non-family applicants
Under the Fair Housing Act, advertising that indicates a preference, limitation, or discrimination based on familial status is prohibited. Marketing that exclusively features families with children and uses family-oriented language may discourage applications from individuals without children, constituting discriminatory advertising.
Why This Is the Correct Answer
Under the Fair Housing Act, advertising that indicates a preference, limitation, or discrimination based on familial status is prohibited. Marketing that exclusively features families with children and uses family-oriented language may discourage applications from individuals without children, constituting discriminatory advertising.
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