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A mortgage company's marketing materials prominently feature families with children and use phrases like 'perfect for growing families.' The company primarily advertises in family-oriented publications. This marketing approach:

Correct Answer

B) Violates fair housing laws by discouraging non-family applicants

Under the Fair Housing Act, advertising that indicates a preference, limitation, or discrimination based on familial status is prohibited. Marketing that exclusively features families with children and uses family-oriented language may discourage applications from individuals without children, constituting discriminatory advertising.

Answer Options
A
Is effective target marketing that's legally permissible
B
Violates fair housing laws by discouraging non-family applicants
C
Is required to comply with truth-in-advertising rules
D
Demonstrates compliance with community reinvestment obligations

Why This Is the Correct Answer

Under the Fair Housing Act, advertising that indicates a preference, limitation, or discrimination based on familial status is prohibited. Marketing that exclusively features families with children and uses family-oriented language may discourage applications from individuals without children, constituting discriminatory advertising.

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