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A mortgage company's annual privacy notice includes an opt-out mechanism for information sharing. Three years later, a customer who previously opted out contacts the company wanting to opt back in to receive marketing offers. Under GLBA, the company:

Correct Answer

C) May allow the customer to opt back in at any time

Under GLBA, while customers must be given the opportunity to opt out of information sharing, they are generally free to reverse that decision and opt back in at any time. Financial institutions may establish reasonable procedures for customers to change their privacy preferences, but there's no prohibition on allowing customers to receive marketing again.

Answer Options
A
Cannot reverse an opt-out decision once made
B
Must wait until the next annual notice to allow opt-in
C
May allow the customer to opt back in at any time
D
Must obtain written confirmation before reversing the opt-out

Why This Is the Correct Answer

Under GLBA, while customers must be given the opportunity to opt out of information sharing, they are generally free to reverse that decision and opt back in at any time. Financial institutions may establish reasonable procedures for customers to change their privacy preferences, but there's no prohibition on allowing customers to receive marketing again.

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