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Ethics & Fraudmedium17% of exam

A mortgage company wants to send promotional text messages about refinancing to existing customers. Under TCPA rules, what type of consent is required for these text messages?

Correct Answer

B) Prior express written consent is required

Under the TCPA, prior express written consent is required for all promotional or marketing text messages, even to existing customers. The existing business relationship exception does not apply to text message marketing.

Answer Options
A
Verbal consent is sufficient for existing customers
B
Prior express written consent is required
C
No consent needed for existing business relationships
D
Implied consent based on the existing loan relationship

Why This Is the Correct Answer

Under the TCPA, prior express written consent is required for all promotional or marketing text messages, even to existing customers. The existing business relationship exception does not apply to text message marketing.

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