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A self-represented buyer asks the Ontario seller's salesperson whether the asking price is a good deal. What should the salesperson do?

Correct Answer

D) Decline to give the buyer an opinion on the price

Code of Ethics s. 10 says a registrant must not provide services, opinions or advice to a self-represented party in respect of a trade, or encourage that party to rely on the registrant's knowledge, skill or judgment. An opinion on whether the price is a good deal is exactly that kind of opinion, so the salesperson must decline, while remaining courteous and honest under s. 1.

Answer Options
A
Give an honest opinion, since every person is owed honesty
B
Give an opinion if the seller consents to it in writing
C
Give an opinion but tell the buyer it is not binding advice
D
Decline to give the buyer an opinion on the price

Why This Is the Correct Answer

Declining to give a price opinion is correct because Code s. 10 prohibits a registrant from providing opinions or advice to a self-represented party. The salesperson can still give factual, non-misleading information, but not an evaluation of whether the price is good.

Why the Other Options Are Wrong

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Key Terms

self-represented partyprice opinionCode of Ethics s. 10honestyseller's representative
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