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Property MarketingSuburb NamingNSWEASY

A house sits two streets outside the boundary of a sought-after Sydney suburb. The vendor wants the listing to name that suburb, as buyers search for it. What may the agent do?

Correct Answer

A) Name the suburb the house is actually in, not the one next door

NSW Government guidance on real estate advertising says advertisements must not make statements that are untrue or likely to mislead, and that agents must not advertise a property as being in a suburb unless it actually is in that suburb. The Property and Stock Agents Act 2002 also prohibits licensees publishing materially false or misleading statements to promote a sale.

Answer Options
A
Name the suburb the house is actually in, not the one next door
B
Name the sought-after suburb, as the house is within walking distance
C
Name the sought-after suburb, provided the street address is correct
D
Name both suburbs, as long as the vendor approves the wording in writing

Why This Is the Correct Answer

Agents must not advertise a property as being in a suburb it is not in.

Why the Other Options Are Wrong

Background Knowledge for Property Marketing

Exam Tip for Property Marketing

Common Mistakes to Avoid on Property Marketing Questions

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