An agency sends an SMS promoting its new rental listings. How must the message identify who sent it?
Correct Answer
C) With the agency's legal name, or its name and ABN, plus contact details
ACMA guidance says commercial messages must accurately identify the sender's name or business name and include correct contact details, using the business's correct legal name or the sender's name and ABN. This information must remain correct for at least 30 days after the message is sent.
Why This Is the Correct Answer
The sender is identified by legal name, or name and ABN, with accurate contact details.
Why the Other Options Are Wrong
Background Knowledge for Ethics Compliance
Exam Tip for Ethics Compliance
Common Mistakes to Avoid on Ethics Compliance Questions
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