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Ethics ComplianceSpam UnsubscribeMEDIUM

An agency's email newsletter makes readers log in to a client portal before they can unsubscribe. Does this meet ACMA's unsubscribe rules?

Correct Answer

D) No; unsubscribing must not require a login without prior agreement

ACMA's unsubscribe guidance says the opt-out must have clear instructions, be free, work for at least 30 days, and not require a login, account creation or extra personal information other than the address or number being unsubscribed, unless the person agreed to that in advance.

Answer Options
A
Yes; a login protects readers from being unsubscribed by other people
B
Yes, provided the portal also lets readers update their details
C
No; the only lawful method is a reply email with the word STOP
D
No; unsubscribing must not require a login without prior agreement

Why This Is the Correct Answer

Requiring a login to unsubscribe is not allowed unless agreed in advance.

Why the Other Options Are Wrong

Background Knowledge for Ethics Compliance

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