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Ethics ComplianceSpam ConsentMEDIUM

An agent copies mobile numbers of private sellers from online classified ads and texts them an offer of a free appraisal. Is there consent under the Spam Act?

Correct Answer

B) No; consent cannot be inferred just because a number is published online

ACMA guidance says businesses need consent from each recipient before sending marketing messages. Consent may be express, or sometimes inferred, but it cannot be inferred just because a number is published online. The business must be able to produce evidence of consent if the ACMA asks.

Answer Options
A
Yes; listing a number publicly gives consent to any later marketing message
B
No; consent cannot be inferred just because a number is published online
C
Yes, as long as each text message offers the appraisal free of charge
D
Yes, provided the agent sends no more than one text to each number

Why This Is the Correct Answer

A number appearing online does not by itself give consent to receive marketing.

Why the Other Options Are Wrong

Background Knowledge for Ethics Compliance

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