An agency buys a list of buyer contacts from another business, which says all the people on it consented. The agency wants to email them. Who must have consent?
Correct Answer
D) The agency must have each recipient's consent and be able to prove it
ACMA guidance says businesses need consent from each recipient before sending marketing messages, even if another business sends them on their behalf, and must be able to produce evidence of consent if asked. An unsubscribe facility is a separate requirement, not a substitute for consent.
Why This Is the Correct Answer
The sending business needs, and must be able to prove, each recipient's consent.
Why the Other Options Are Wrong
Background Knowledge for Ethics Compliance
Exam Tip for Ethics Compliance
Common Mistakes to Avoid on Ethics Compliance Questions
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A past client clicks 'unsubscribe' on an agency's monthly market update email. Under the Spam Act 2003, how quickly must the agency stop sending these emails?
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An agency buys a list of local home phone numbers for a prospecting campaign. Several have been on the Do Not Call Register for months. What must the agency do?