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Consumer ProtectionMisleading ConductMEDIUM

An agent advertises a property as 'walking distance to the beach' when it is actually 2.5 kilometers away. A consumer could potentially claim this as misleading conduct because:

Correct Answer

B) It could mislead a reasonable consumer about how close the beach really is

Under the Australian Consumer Law, conduct is misleading if it could mislead a reasonable consumer. The test is whether an ordinary consumer might be misled about the actual walking distance to amenities, not whether there are specific distance thresholds.

Answer Options
A
Any distance over two kilometres legally cannot be called walking distance
B
It could mislead a reasonable consumer about how close the beach really is
C
Proximity claims need council certification of the distance before use
D
Walking distance means under 1 km in advertising law, so 2.5 km breaches it

Why This Is the Correct Answer

The ACL test is whether the claim is likely to mislead ordinary members of the audience. Calling a 2.5 km trip 'walking distance' can give a false impression of how close the beach is.

Why the Other Options Are Wrong

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Related Topics & Key Terms

Key Terms:

misleading conductreasonable consumer testAustralian Consumer Lawproximity claimsproperty marketing
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