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Consumer ProtectionMisleading ConductHARD

In a complex misleading conduct case involving property investment advice, which of the following factors would be most relevant in determining liability under Section 18 of the Australian Consumer Law?

Correct Answer

B) Whether a reasonable consumer in the circumstances would likely be misled

Under Section 18 of the Australian Consumer Law, the test for misleading or deceptive conduct is objective - whether the conduct would likely mislead a reasonable consumer in the circumstances. Intent to deceive, actual reliance, and financial loss are not required elements, making this a strict liability provision focused on the likelihood of deception.

Answer Options
A
Whether the consumer actually relied on the misleading representation
B
Whether a reasonable consumer in the circumstances would likely be misled
C
Whether the agent intended to deceive the consumer when speaking
D
Whether the consumer suffered a financial loss that can be quantified in dollars

Why This Is the Correct Answer

Section 18 uses an objective test: would the conduct be likely to mislead or deceive ordinary members of the relevant audience in the circumstances? Intent, reliance and loss are not required for a contravention.

Why the Other Options Are Wrong

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Related Topics & Key Terms

Key Terms:

Section 18 ACLobjective testreasonable consumermisleading conductstrict liability
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