LLQP Ethics & Professional Practice · Component 2.2 · 40% of the exam
'Holding out' rules require that an agent:
- AUse the insurer's logo and branding freely, since the agent represents the insurer and the public should know it
- BUse any professional title the agent considers appropriate, since titles are a matter of marketing rather than regulation
- Represent themselves accurately, using only titles they hold and not implying a licence or expertise they lack
- DKeep their licence status private, since disclosing it invites clients to check the register for disciplinary history
Correct answer: C) Represent themselves accurately, using only titles they hold and not implying a licence or expertise they lack
Misleading titles are a common enforcement issue; several provinces regulate the 'financial planner' and 'financial advisor' titles.
Why the other options are wrong
- AInsurer branding use is contractually controlled.
- BTitles are restricted.
- DLicence status must be disclosed.
Exam tip
Accurate titles and designations; no implied licences.
Common mistake
Using 'financial planner' without the required credential in a title-protection province.
What this tests
CISRO competency component 2.2 — Integrate into practice the rules governing the activities of life insurance agents — which is weighted at 40% of the Ethics & Professional Practice module. Written against the published curriculum.
More from component 2
- A prospective client wants to confirm that an agent is properly licensed before meeting him. She should:
- A dual-licensed agent's mutual fund business is reviewed following a client complaint. The review will be conducted by:
- Assuris coverage applies to:
- OLHI's services are available to:
- Complaints about an agent's conduct (as opposed to an insurer's claim decision) should be directed to:
- The best summary of an agent's ethical obligations is to:
Practice the whole Ethics & Professional Practice module
Timed sets weighted like the exam, and review of every question you miss. Free to start.