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LLQP Ethics & Professional Practice · Component 2.2 · 40% of the exam

An agent plans to operate under a business name different from his own. Before using it he must:

  • Aensure the name includes the word insurance so that clients understand the business
  • Bsimply begin using it, since a trade name is a marketing choice rather than a regulated matter
  • register or notify the name as the regulator requires, so clients can identify him
  • Dobtain the consent of every insurer whose products he currently distributes

Correct answer: C) register or notify the name as the regulator requires, so clients can identify him

Regulators require the names under which an agent carries on business to be recorded, so consumers can connect a trade name to a licensed individual. A name suggesting an affiliation that does not exist is separately prohibited.

Why the other options are wrong

  • ANo rule requires a particular word to appear in the name.
  • BTrade names are recorded precisely so clients can identify the licensee.
  • DInsurer consent is not what makes a trade name permissible.

Exam tip

Register trade names so a client can trace them to the licence.

Common mistake

Adopting a business name without notifying the regulator.

What this tests

CISRO competency component 2.2 — Integrate into practice the rules governing the activities of life insurance agents — which is weighted at 40% of the Ethics & Professional Practice module. Written against the published curriculum.

More from component 2

Practice the whole Ethics & Professional Practice module

Timed sets weighted like the exam, and review of every question you miss. Free to start.