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Agency PracticeTitlesWAEASY

A WA sales representative, registered but not licensed, wants her business cards to say 'Senior Agent'. Is that title allowed?

Correct Answer

B) No; a sales representative may not call herself an agent

WA Consumer Protection guidance says a sales representative may use titles such as salesperson or sales consultant, but may not use terms such as 'agent', 'principal' or 'licensee', which imply a licence they do not hold. Any title used must not mislead the public.

Answer Options
A
Yes, if she has worked in real estate sales for over five years
B
No; a sales representative may not call herself an agent
C
Yes, because 'senior' shows that she is not the agency principal
D
Yes, if the agency's licensed principal approves the title in writing

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