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Agency PracticeAdvertising ResponsibilityVICMEDIUM

A junior agent's representative at a Victorian agency writes a misleading listing without the principal seeing it. Under CAV guidance, who is responsible for the accuracy of the agency's advertising?

Correct Answer

B) The principal agent or officer in effective control

Consumer Affairs Victoria says a principal agent or officer in effective control (OIEC) is responsible for the accuracy of their agency's advertising, and complaints about advertising or conduct are directed to the OIEC. An offence can occur whether or not anyone intended to mislead.

Answer Options
A
Only the representative who wrote the misleading ad
B
The principal agent or officer in effective control
C
The website or portal that published the listing
D
The vendor, who supplied the facts about the property

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