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Property MarketingUnderquoting_legislationHARD

An agent initially quotes a property at '$1.2M+' but after receiving three comparable sales showing higher values, wants to revise the quote to '$1.35M to $1.4M'. What is the most appropriate course of action under underquoting legislation?

Correct Answer

A) Update all advertising immediately and notify previous inquirers of the price change with evidence

When new comparable sales evidence justifies a price revision, agents should update all advertising materials immediately and notify previous inquirers of the change with supporting evidence. Transparency and evidence-based pricing guidance are key requirements under underquoting legislation.

Answer Options
A
Update all advertising immediately and notify previous inquirers of the price change with evidence
B
Continue with the original quote as it cannot be changed once advertising has commenced
C
Gradually increase the quote through conversations with new inquirers without updating advertising
D
Remove all price guidance from advertising and proceed with expressions of interest

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