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Property MarketingUnderquoting_legislationHARD

An agent initially quotes a property at '$1.2M+' but after receiving three comparable sales showing higher values, wants to revise the quote to '$1.35M to $1.4M'. What is the most appropriate course of action under underquoting legislation?

Correct Answer

A) Update all advertising immediately and tell previous inquirers about the revised price.

When new comparable sales evidence justifies a price revision, agents should update all advertising materials immediately and notify previous inquirers of the change with supporting evidence. Transparency and evidence-based pricing guidance are key requirements under underquoting legislation.

Answer Options
A
Update all advertising immediately and tell previous inquirers about the revised price.
B
Keep the original quote, because a price guide cannot be changed once advertising starts.
C
Raise the figure verbally with new inquirers but leave the published advertising unchanged.
D
Withdraw all price guidance and switch to an expressions of interest campaign instead.

Why This Is the Correct Answer

When new evidence raises the agent's estimate, every published price must be updated promptly, and buyers who relied on the old figure should be told, so nobody is left with a price the agent no longer believes.

Why the Other Options Are Wrong

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