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An agent advertises a property with a price guide of '$800,000 - $850,000' but the vendor's reserve is $900,000. What is this practice called?

Correct Answer

D) Underquoting

Advertising a range whose top is below the vendor's $900,000 reserve is underquoting. NSW and Victoria have specific underquoting laws, Queensland bans price guides for auctions altogether, and in every state a price guide that understates what the vendor will accept can be misleading conduct under the Australian Consumer Law.

Answer Options
A
Market positioning
B
Strategic pricing
C
Price bracketing
D
Underquoting

Why This Is the Correct Answer

Underquoting is advertising or quoting a price below the vendor's known minimum or the agent's genuine estimate. A range of $800,000 to $850,000 against a $900,000 reserve fits that description.

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Related Topics & Key Terms

Key Terms:

underquotingmisleading conductvendor reserveAustralian Consumer Lawprice guide
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