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Property MarketingUnderquoting LegislationHARD

A vendor instructs their agent to set a reserve price of $1.2 million but wants the property advertised as 'Auction - Price Guide $950,000+'. The agent has recent comparable sales between $1.15-1.25 million. What should the agent do?

Correct Answer

C) Explain that this is underquoting and adjust the guide to reflect the evidence.

The agent has a legal and professional obligation to refuse to engage in underquoting practices. They must educate the vendor about the legal requirements and adjust the advertising to reflect realistic price expectations based on the reserve and comparable sales.

Answer Options
A
Follow the vendor's instructions, because the vendor owns the property.
B
Refuse the listing and recommend that the vendor use another agent.
C
Explain that this is underquoting and adjust the guide to reflect the evidence.
D
Advertise the guide as requested, but add a disclaimer that the price is indicative only.

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Related Topics & Key Terms

Key Terms:

underquotingreserve priceprice guidecomparable salesconsumer protection
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