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Property MarketingUnderquoting_legislationHARD

A vendor's reserve is $800,000 and the agent's advertised guide is '$800,000 - $850,000'. Three weeks in, the agent has received several genuine written offers between $880,000 and $900,000. What should the agent do?

Correct Answer

D) Revise the price guide upward to reflect the genuine offers and comparable evidence.

Once genuine offers exceed the advertised range, the range no longer reflects what the agent reasonably expects the property to sell for. In NSW and Victoria the agent must revise the estimate and update the advertising, and elsewhere leaving a stale guide in place risks misleading conduct under the Australian Consumer Law. The guide should move up to reflect the offers and comparable sales.

Answer Options
A
Keep the current guide until auction day, because it still covers the vendor's reserve.
B
Change the guide to state the vendor's reserve price exactly, with no range.
C
Advise the vendor to lower the reserve so it matches the bottom of the guide.
D
Revise the price guide upward to reflect the genuine offers and comparable evidence.

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Related Topics & Key Terms

Key Terms:

underquoting legislationmarket feedbackcomparable evidenceprice guidancegenuine offers
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