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Property MarketingUnderquoting LegislationMEDIUM

A property is advertised with a price guide of '$800,000 - $850,000' but sells at auction for $950,000. The agent had three recent comparable sales ranging from $920,000 to $960,000. What issue has likely occurred?

Correct Answer

B) The property was likely underquoted in the advertising

This scenario indicates potential underquoting, where the advertised price guide was significantly below the property's true market value as evidenced by both the sale price and comparable sales. Underquoting misleads potential buyers and may breach advertising regulations in most Australian states.

Answer Options
A
The auctioneer conducted an illegal auction
B
The property was likely underquoted in the advertising
C
The purchaser paid above market value
D
The vendor set an unrealistic reserve price

Why This Is the Correct Answer

This scenario indicates potential underquoting, where the advertised price guide was significantly below the property's true market value as evidenced by both the sale price and comparable sales. Underquoting misleads potential buyers and may breach advertising regulations in most Australian states.

About Property Marketing & Sales

Marketing methods, auction process, private treaty, expressions of interest, and advertising regulations.

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