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Property MarketingAdvertising RegulationsHARD

A real estate agent advertises a property with multiple price indicators across different platforms: '$600,000+' on the website, '$550,000 - $600,000' in print advertising, and verbally tells prospective buyers 'around $650,000'. Which statement best describes this situation?

Correct Answer

A) Inconsistent price representations that may breach consumer protection laws.

Inconsistent price advertising across different platforms constitutes misleading and deceptive conduct under Australian Consumer Law and state-based real estate regulations. All advertising and verbal representations must be consistent and based on reasonable market evidence to ensure consumers are not misled about the property's value.

Answer Options
A
Inconsistent price representations that may breach consumer protection laws.
B
Acceptable, provided that at least one of the three price indications given is accurate.
C
A legitimate strategy to attract buyers across a wider range of budgets.
D
A problem only if the property eventually sells outside all three figures.

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Related Topics & Key Terms

Key Terms:

misleading and deceptive conductAustralian Consumer Lawconsistent advertisingprice guidesconsumer protection
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