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Agency PracticeProfessional ConductMEDIUM

A vendor wants to set a reserve price below the advertised price range for an auction. What should the agent do?

Correct Answer

C) Explain the rules on price guides and reserves, then act on the vendor's lawful decision

Agents must ensure compliance with advertising and auction conduct laws, which typically require price guides to reflect genuine selling expectations. The agent should advise the vendor about legal requirements while respecting their ultimate decision-making authority.

Answer Options
A
Agree immediately, since the reserve is entirely the vendor's decision to make
B
Refuse, because a reserve below the advertised range is always misleading advertising
C
Explain the rules on price guides and reserves, then act on the vendor's lawful decision
D
Tell the vendor that the law requires any reserve to sit inside the advertised price range

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Related Topics & Key Terms

Key Terms:

Australian Consumer Lawmisleading advertisingprice guidesreserve priceprofessional obligations
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